SARMAD MUGHAL / STATIC META ADS

If your media buyer had [better ideas to test], how much faster could your team learn what works?

I design static Meta ads and carousels for B2B and B2C teams. Product research, accurate copy and meaningfully different creative directions, prepared for testing across Facebook and Instagram.

Discuss your ad project
View portfolio

No fake reviews. No made-up numbers. No guaranteed performance claims.

1,000+

Static ad designs delivered

60+

Creatives produced in a recent month

4+ years

With one long-term client

Campaign work has also supported the sale of 1,700+ conference tickets and 3,000+ books. These figures reflect the wider campaigns, not creative-only attribution.

THE PROBLEM

Your paid-social team does not need more versions of the same ad.

Creative fatigue increases when teams rely on a few winning ads for too long. But producing more files is not the same as producing more useful ideas. Changing a colour, moving the headline or resizing the same layout may create another asset, but it does not always create a meaningful new test.

The common situation

  • Existing winners losing performance
  • Media buyers waiting
  • Design team producing variations
  • Strategy/execution disconnected
  • One ad expected to solve everything

What the team actually needs

  • Different hooks
  • Different angles
  • Clearer messaging
  • Accurate product claims
  • Multiple concepts
  • Faster creative iteration
  • Production-ready files
THE BETTER SYSTEM

Give your team clearer directions to test, not another folder full of random ads.

The goal is not to predict the winner before launch. The goal is to give the media buyer strong, accurate and meaningfully different creative directions so the team can test, learn and improve.
01

Better inputs

Product information, landing pages, existing messaging and campaign goals are reviewed before design begins.
02

Better directions

Different hooks, formats, layouts and angles are explored instead of repeating one visual idea.

03

Better learning

The media buyer receives clearly organized creative that makes testing and iteration easier.

STATIC META AD SERVICES

Creative support for teams that already invest in paid social.

01

Static Meta ad concepts

Create multiple creative directions for a product, service, course, SaaS offer, event or campaign.
02

Carousel ad design

Educational, comparison, problem-solution, feature-led, testimonial and story-based carousels.
03

Ad variations

Develop meaningful variations using different hooks, copy, layouts, visual hierarchy and formats.
04

Platform sizes

Prepare approved designs for 1:1, 4:5, 9:16 and other required placements.
05

Copy support

Use the client’s landing page, product page, reviews and approved information to develop accurate ad copy ideas.
06

Organized delivery

Provide clearly named files, structured folders, editable source files and exports that the media buyer can use immediately.
Available for one-off projects and ongoing monthly creative support.
Discuss Your Project
THE PROCESS

From product page to test-ready creative.

01

Review

I review your landing page, product page, brand assets, offer, existing ads and any creative brief provided.
02

Research

I study the category, active competitor ads, recurring angles and visual formats.
03

Directions

I develop several hooks, layouts and visual approaches that are meaningfully different.
04

Design

I create static ads, carousel concepts and selected variations in Figma or Photoshop.
05

Delivery

You receive organized source files, clearly named exports and the required platform sizes.

Feedback is treated as part of the work, not as a personal attack.

WHY WORK WITH SARMAD

Good creative support should make your job easier.

01 / Honest about performance

I will not call an ad high-converting before it has been tested.

02 / Accurate with messaging

I use real product information and avoid fake reviews, made-up numbers and unsupported promises.

03 / Fast and organized

Files are named properly, folders are structured and minor changes are handled quickly when possible.

04 / Easy to work with

I can explain a design decision without becoming defensive about feedback.

NO UNNECESSARY DRAMA WHEN THE HEADLINE NEEDS TO MOVE.

A SIMPLE BELIEF

High-converting is a result, not a design style.

I have designed ads that looked polished, creative and impossible to ignore. Some still failed. That experience changed how I approach ad design. Creative matters, but it is only one part of a larger system that includes the offer, audience, targeting, copy, landing page and campaign setup. My job is to create strong ideas worth testing.

The data makes the final decision.

What clients notice

The project included multiple carousel directions and copy based on verified product information. The client specifically valued the number of usable options and the restrained, accurate messaging.

“Great work on these, many good ones here. Also great work with the copy. Most of the time when I let other people write copy, it ends up wrong, or too aggressive for marketing use. This was very well!”

Recent client / Red-light mask carousel project

ABOUT SARMAD

Serious face. Easy feedback process.

I am a static Meta ad designer with around seven years of broader design experience. Over time, most of my work moved toward social media and paid-ad creative, so I decided to focus on the work I enjoy and perform best.

Clients usually find me fast, organized and easy to work with. I do not treat feedback like a bullet. I treat it like feedback. Once we get comfortable, there may also be sarcasm.

Calm confidence. No fake certainty.

GOOD FIT

Best suited for teams with a real paid-social testing process.

The best projects usually come from teams that provide a landing page, product page or useful brief, respect creative judgement and have enough ad spend to test multiple directions properly.
  • CMOs
  • Heads of growth
  • Media buyers
  • Founders
  • Creative strategists
  • B2B marketing teams
  • B2C marketing teams
  • SaaS companies
  • Course and training sellers
  • Event and conference teams
  • Service businesses
  • Selected physical-product brands

A few projects I do not take

I do not work on projects involving alcohol, wine, banking, cryptocurrency, insurance, loans, revealing underwear, sexualized imagery or campaigns requiring exposed female body imagery or identifiable female models.

These are personal working boundaries, not a judgement about other businesses or designers.

SELECTED WORK

Want to see the ads before discussing the project?

View a focused selection of static Meta ads, carousel designs, concepts and variations created across B2B and B2C projects.
View portfolio
Discuss your project instead
01 / CONCEPT STACK
Structured frameworks mapping key visual hooks, primary messaging, and layout hierarchies.
02 / B2B CAROUSELS

Multi-frame story arcs translating sophisticated technical features into digestible insights.

FAQ

Answers to your creative questions

Explore everything about our processes, formats, guidelines, and constraints. Let’s make sure we are a great fit to work together.
Let's Get Started

Do you guarantee that the ads will perform?

No. Performance depends on offer, audience, targeting, landing page, copy, campaign setup and budget. Data makes the winner.
No. B2B and B2C, SaaS, courses, events, books, services.
Basic support from landing page/product info. No invented claims.
Main service is static Meta ad design, carousels, concepts, variations.
Depends on scope. Aim is useful differences to test.
Yes. 1:1, 4:5, 9:16.
Landing page, product page, offer details, brand assets, brief.
Yes. Translating strategy into concepts/layouts.
Yes. Direct collaboration with media buyer, CMO, founder.
Yes. One-off and monthly creative support.
Figma/Photoshop source files, named exports, organized folders.
Alcohol, wine, banking, crypto, insurance, loans, sexualized imagery.